Data

Year of publication

2020

Type

Qualitative

Design

Narrative

Classification

NOVA

Country studied

Global

Data

Secondary

Data Collected

Literature

Study setting

N/A

Age group of participant

N/A

Participant sex

N/A

Target population

N/A

Sample size

N/A

Visual communication as a food quality perceptiion attribute. DCINF - Artigos publicados em revistas científicas

Goal

Understand how the quality of food overlapsed the visual message developed for this product from the use of image elements in the construction of visual language by desgin.

Results

In this study, we observed that the elements of graphic design and visual communication contributed to the formation of a culture of construction and dissemination of misleading information about the quality of ultra-processed foods. These foods have their outstanding characteristics, in detriment of others not favorable. And the use of mascots, eatertainment, and other design features made it possible for the ultra-processed to have their nutritional qualities confused or interspersed with the built visual quality.

Authors

Campinho MISA, Eudaldo Francisco JCSF.

Journal

DOI