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Other (adaption of NOVA)
Other (focus group)
Age group of participant
The heuristics that guide healthiness perception of ultra-processed foods: A qualitative exploration
Explore the conceptualisation of healthy food by citizens and how they judge the healthiness of ultra-processed foods
The conceptualisation of healthy food was mainly focused on food characteristics. Lack of processing was thought to indicate healthiness. No all UPF were categorized as unhealthy. Participants tended to rely on simple cues, such as label design, nutrient claims, brand, price and country of origin as indicators of product healthiness.
Machín L, Antúnez L, Curutchet MR, Ares G.
Public Health Nutrition