Data

Year of publication

2020

Type

Mixed-Method

Design

Cross-sectional

Classification

NOVA

Country studied

Brazil

Data

Primary

Data Collected

Food samples

Study setting

Retail

Age group of participant

N/A

Participant sex

N/A

Target population

General

Sample size

n= 434 (food samples)

Supermarket circulars promoting the sales of ‘Healthy’ foods: Analysis based on degree of processing/Nutrients

Goal

Identify food items advertised in circulars’ specific sections of two Brazilian supermarket chains (one regional, one national) during a 10-week period.

Results

From the 434 alleged health and wellness-enhancing foods advertised, around half (51.4%) were classified as Ultra-processed. Presence of reduced and increased nutrient-content claims was significantly higher in labels of Ultra-processed foods. Most frequent claims addressed sugar and fibre content. 

Authors

Botelho AM, Milbratz de Camargo A, Medeiros KJ, Irmão GB, Dean M, Fiates GMR.

Journal

DOI