Data

Year of publication

2020

Type

Quantitative

Design

Cross-sectional

Classification

Other (Based on Peruvian Law No, 30021)

Country studied

Peru

Data

Primary

Data Collected

Food samples (packaging)

Study setting

Retail

Age group of participant

N/A

Participant sex

N/A

Target population

Vulnerable (children)

Sample size

n=1092 (samples)

Relationship between marketing to children on food labeling and critical nutrient content in processed and ultra-processed products sold in supermarkets in Lima, Peru/Dspace Repository

Goal

Provide information on the multiple techniques in marketing to kids found in labeling of products sold in supermarkets in Lima, Peru as well as to determine its relationship with the nutrition declaration of critical nutrient levels. Therefore, this study aims to generate information that contributes to decision-making processes in the formulation of policies that promote a healthier diet and generate information for the consumer.

Results

A relationship was found between the use of techniques in marketing to kids and the level of critical nutrient regarding saturated fat (PR = 0.56; CI95%: 0.52–0.63), total sugar (PR = 1.70; CI95%: 1.64–1.77), and sodium (PR = 1.05; CI95%: 1.03–1.07). Particularly with sugar, the presence of M2K is a risk factor. New regulatory policies for the use of these food labeling techniques should be implemented to improve children’s health at the population level.

Authors

Torres-Schiaffino D, Saavedra-Garcia L.

Journal

DOI