Data

Year of publication

2020

Type

Qualitative

Design

Cross-sectional

Classification

Other (adaption of NOVA)

Country studied

Uraguay

Data

Primary

Data Collected

Survey

Study setting

Household

Age group of participant

Adults/18-89

Participant sex

Mixed

Target population

General

Sample size

n=790 (facebook users)

References to home-made and natural foods on the labels of ultra-processed products increase healthfulness perception and purchase intention: Insights for policy making

Goal

Evaluate the effect of references to ‘home-made’, images of natural foods and nutritional warnings on consumers’ healthfulness perception and purchase intention of labels of ultra-processed products.

Results

The inclusion of references to home-made and images of natural foods on the labels had a positive effect on purchase intention and tended to create the belief that products were healthful. Nutritional warning discouraged intention of purchase and decreased healthfulness perception. The presence of natural foods around a product with nutrition warnings counteracted the nutrition warning's effect

Authors

Devia F, Forli S, Vidal L, Curutchet MR, Ares G.

Journal

Food Quality and Preference

DOI