Year of publication
Other (adaption of NOVA)
Age group of participant
n=790 (facebook users)
References to home-made and natural foods on the labels of ultra-processed products increase healthfulness perception and purchase intention: Insights for policy making
Evaluate the effect of references to ‘home-made’, images of natural foods and nutritional warnings on consumers’ healthfulness perception and purchase intention of labels of ultra-processed products.
The inclusion of references to home-made and images of natural foods on the labels had a positive effect on purchase intention and tended to create the belief that products were healthful. Nutritional warning discouraged intention of purchase and decreased healthfulness perception. The presence of natural foods around a product with nutrition warnings counteracted the nutrition warning's effect
Devia F, Forli S, Vidal L, Curutchet MR, Ares G.
Food Quality and Preference