Data

Year of publication

2020

Type

Quantitative

Design

Longitudinal

Classification

Other (non-stated)

Country studied

Peru, Guatemala

Data

Secondary

Data Collected

Database

Study setting

Retail

Age group of participant

N/A

Participant sex

N/A

Target population

Vulnerable (students)

Sample size

n=200 (photos)

Quantitative and image datasets of the assessment of gender representation in food and beverage print advertisements found in Guatemala City, Guatemala and Lima, Peru in 2018

Goal

Describe the representation of gender in print food and beverage advertisements inside corner stores located around schools in Lima, Peru and Guatemala City, Guatemala.

Results

As a result of this work, we obtained:1) one dataset that includes high-resolution photographs of the 200 unique print food and beverage advertisements from Guatemala and Peru; 2) a second dataset that contains the coded data that resulted of the gender representation assessment of each one of the 200 photographs of print advertisements. Descriptions of the procedures followed for taking, uploading and analyzing the photographs, as well as detailed information about the provenance of photographs and instructions for coding, are included in guides and documents that accompany these datasets.

Authors

Rozas L, Busse P, Barnoya J, Garrón A .

Journal

Ann Arbor, MI: Inter-university Consortium for Political and Social Research

DOI