Data

Year of publication

2020

Type

Mixed-Method

Design

Cross-sectional

Classification

Other

Country studied

France

Data

Primary

Data Collected

One survey

Study setting

Household

Age group of participant

Adults

Participant sex

Mixed

Target population

General

Sample size

n=1070 (questionnaires) and 20 (participants)

Factors affecting on healthy package food selection; The impact of personality traits/Abasyn Journal of Social Sciences

Goal

Synchronized external factors and personality traits which create awareness among consumers in selecting healthy packaged food items.

Results

Results have unfolded that health claims and user friendly food label affect consumer intention with the mediation of attitude. Moreover, subjective norm and selfefficacy were directly effecting on intention. The intended study implies that there are some factors which can develop a sense of balanced packaged food consumption intention among consumers.

Authors

Zafar MZ, Hashim NA, Halim FB, Attique S.

Journal

DOI