Year of publication
Age group of participant
n=1070 (questionnaires) and 20 (participants)
Factors affecting on healthy package food selection; The impact of personality traits
Synchronized external factors and personality traits which create awareness among consumers in selecting healthy packaged food items.
Results have unfolded that health claims and user friendly food label affect consumer intention with the mediation of attitude. Moreover, subjective norm and selfefficacy were directly effecting on intention. The intended study implies that there are some factors which can develop a sense of balanced packaged food consumption intention among consumers.
Zafar MZ, Hashim NA, Halim FB, Attique S.
Abasyn Journal of Social Sciences