Data

Year of publication

2021

Type

Qualitative

Design

Narrative

Classification

NOVA

Country studied

United Kingdom, Portugal, Ireland, Germany and France

Data

Secondary

Data Collected

Literature

Study setting

N/A

Age group of participant

N/A

Participant sex

N/A

Target population

N/A

Sample size

N/A

Express: The gift of data: Industry-led food reformulation and the obesity crisis in Europe

Goal

Assess Europe’s industry-led reformulation strategy in five countries deploying critical policy studies as an approach.

Results

They found that interim results on industry-led food reformulation did not meet the countries’ targets. Information asymmetries exist between food industry and policy makers: the latter are not privy to marketing intelligence and must instead rely on data that are voluntarily donated by food industry actors, which represent a distorted snippet of the marketing intelligence system from whence they came. Because these data indeed bear all the hallmarks of a gift, regulatory and public health authorities operate within a gift economy. The implications of this “data-gift economy” are strategic delay and the need to set goals when the field is not visible. Ultimately, this could diminish the implementation of public health nutrition policies that run counter to the commercial interests of ultraprocessed-food producers.

Authors

Campbell N, Browne S, Claudy M, et. al

Journal

Journal of Public Policy & Marketing

DOI