Data

Year of publication

2020

Type

Mixed-Method

Design

Cross-sectional

Classification

Other

Country studied

Brazil

Data

Primary

Data Collected

Database

Study setting

Retail, online

Age group of participant

N/A

Participant sex

N/A

Target population

General

Sample size

n=362 (food establishments)

Digital food environment of a Brazilian metropolis: Food availability and marketing strategies used by delivery apps/Public Health Nutrition

Goal

Examine food availability and the use of marketing strategies by two food delivery apps in a Brazilian metropolis.

Results

The proportion of ultra-processed beverages on offer in the apps (78·45 %) was much higher in comparison with water (48·89 %), natural juices or smoothies (27·07 %). Ultra-processed ready-to-eat meals represented almost 70 % of the food offered in the establishments’ menus, while traditional meals and vegetables represented just over 30 % of the offering. Ice cream, candies and salty packaged snacks were nine times more frequently presented than fruits. The use of photos and price discounts prevailed predominantly among ultra-processed beverages, sandwiches and ice cream, candies and salty packaged snacks. These marketing strategies were least used for promoting fruits and vegetables.

Authors

Horta PM, Souza Jde PM, Rocha LL, Mendes LL.

Journal

DOI