Year of publication
Age group of participant
n=362 (food establishments)
Digital food environment of a Brazilian metropolis: Food availability and marketing strategies used by delivery apps
Examine food availability and the use of marketing strategies by two food delivery apps in a Brazilian metropolis.
The proportion of ultra-processed beverages on offer in the apps (78·45 %) was much higher in comparison with water (48·89 %), natural juices or smoothies (27·07 %). Ultra-processed ready-to-eat meals represented almost 70 % of the food offered in the establishments’ menus, while traditional meals and vegetables represented just over 30 % of the offering. Ice cream, candies and salty packaged snacks were nine times more frequently presented than fruits. The use of photos and price discounts prevailed predominantly among ultra-processed beverages, sandwiches and ice cream, candies and salty packaged snacks. These marketing strategies were least used for promoting fruits and vegetables.
Horta PM, Souza Jde PM, Rocha LL, Mendes LL.
Public Health Nutrition