Data

Year of publication

2020

Type

Mixed-Method

Design

Cross-sectional

Classification

Other (adaption of NOVA)

Country studied

India

Data

Primary

Data Collected

Survey

Study setting

Job site (mall)

Age group of participant

Adults

Participant sex

Mixed

Target population

General

Sample size

n=303 (participants)

Consumers' understanding of nutrition labels for ultra‐processed food products/Journal of Public Affairs

Goal

Assess the consumer usage, understanding, and influence of nutrition labels while purchasing ultra‐processed food products.

Results

Most of the consumers do read nutrition labels during purchase of ultra‐processed food products. Only about one third of the consumers read nutrition labels “always,” whereas female consumers uses nutrition label more frequently than the male consumers. The most common reason for reading nutrition labels was to “eat healthy food” and “for dietary purpose”, while lack of time, lack of interest, and difficult terminology were the most common reasons for not reading nutrition labels at the time of purchase of ultra‐processed food. Respondents who read nutrition labels regularly during purchasing, their buying decision gets influenced positively through nutrition label information.

Authors

Shamim K, Khan SA, Ahmad S.

Journal

DOI