Data

Year of publication

2020

Type

Quantitative

Design

Cross-sectional

Classification

NOVA

Country studied

South African and Switzerland

Data

Primary

Data Collected

Other

Study setting

Online

Age group of participant

Adults/Mean= 40,2

Participant sex

Mixed

Target population

General

Sample size

n=216(participants)

Consumers' motives for eating and choosing sweet baked products: A cross-cultural segmentation study

Goal

Examine consumers’ motives for eating and choosing sweet baked products (SBPs).

Results

Cluster analyses provided three consumer segments for each population sample: the balanced and the frequenters for both countries, the deniers for South Africa (SA), and the health conscious for Switzerland. South Africans liked SBPs more than the Swiss respondents, however the Swiss sample consumed SBPs more often. Environmental and physical eating were the most relevant motives when eating SBPs for the SA and Swiss group, respectively. For both samples, sensory appeal was the deciding factor when choosing SBPs. Cross-cultural studies of food choices are important tools that could help improve the current understanding of factors that influence the eating behavior of ultra-processed foods to promote healthy food choices through local and global perspectives. This paper highlights that more research is needed on consumers’ motives for choosing and eating ultra-processed foods in order to develop specific integrative cultural exchange actions or intervention strategies to solve the obesity issue.

Authors

Mielmann A & Brunner TA

Journal

Foods

DOI