Data

Year of publication

2020

Type

Qualitative

Design

Cross-sectional

Classification

NOVA

Country studied

Brazil

Data

Primary

Data Collected

Other

Study setting

Online

Age group of participant

Adults/20-60

Participant sex

Mixed

Target population

General

Sample size

n=96 (participants)

Consumer awareness of food antioxidants. Synthetic vs. Natural/Food Science and Technology

Goal

Explore the cognitive evaluation of food antioxidants by consumers using the qualitative consumer technique Word Association.

Results

The Word Association technique has been shown to be an important tool for cognitive evaluation of the perception of food antioxidants, and the dimensions, Health, Food Safety, Preservatives, Source and Preference which arose and differentiated the stimuli. The results revealed some prior knowledge about issues related to food antioxidants, natural or not. Additionally, showed a clear potential use for natural food antioxidants by the food industry, judging by consumer perception that primarily related cognitively to positive aspects of healthy and food safety.

Authors

Mitterer-Daltoé M, Bordim J, Lise C, Breda L, Casagrande M, et al.

Journal

DOI