Data

Year of publication

2020

Type

Qualitative

Design

Cross-sectional

Classification

Other (non-stated)

Country studied

Brazil

Data

Primary

Data Collected

Food samples, other (interviews)

Study setting

Retail

Age group of participant

Childrens/8-12

Participant sex

Mixed

Target population

Vulnerable (childrens)

Sample size

n= 60 (samples) n= 5 (participants)

Apelos visuais nas embalagens de cereais matinais para o público infantil: análise e piloto de entrevistas/Brazilian Journal of Information Design

Goal

Presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples.

Results

Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food.

Authors

Gomes A, Spinillo C.

Journal

DOI