Year of publication
Food samples, other (interviews)
Age group of participant
n= 60 (samples) n= 5 (participants)
Apelos visuais nas embalagens de cereais matinais para o público infantil: análise e piloto de entrevistas/Brazilian Journal of Information Design
Presents the trends of appeals on the front face of cereals for children from the perspective of information design with the analysis of 60 samples.
Of 346 appeals found, the majority (n=138) is used in pictorial mode, especially product image (in all packaging) and character (n=38). It was concluded, with the two surveys, that the product image, in addition to being the most recurrent appeal, is also a factor that influences the thinking of children about a particular food.
Gomes A, Spinillo C.