Data

Year of publication

2020

Type

Quantitative

Design

Cross-sectional

Classification

NOVA

Country studied

Brazil

Data

Primary

Data Collected

Other (TV recording)

Study setting

Online

Age group of participant

N/A

Participant sex

N/A

Target population

General

Sample size

n=432 (hours of TV)

Analysing persuasive marketing of ultra-processed foods on Brazilian television/Int J Public Health

Goal

Investigate the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil.

Results

90.77% of the food-related advertisements contained at least one UPF, and 96% of them included one or more persuasive advertising strategies. Five advertising patterns were identified and associated with the UPF food groups.

Authors

Santana MO, Guimarães JS, Leite FHM, Mais LA, Horta PM, Bortoletto Martins AP, Claro RM.

Journal

DOI