Year of publication
Other (TV recording)
Age group of participant
n=432 (hours of TV)
Analysing persuasive marketing of ultra-processed foods on Brazilian television
Investigate the use of persuasive advertising strategies in ultra-processed food (UPF) advertisements broadcast on the three most popular free-to-air television channels in Brazil.
90.77% of the food-related advertisements contained at least one UPF, and 96% of them included one or more persuasive advertising strategies. Five advertising patterns were identified and associated with the UPF food groups.
Santana MO, Guimarães JS, Leite FHM, Mais LA, Horta PM, Bortoletto Martins AP, Claro RM.
Int J Public Health